The 4Ps is Price, Product, Promotion and Place

Product: Quality, design, features, benefits, service and support.
Price: Competitive, value, profit
Promotion: Coupons, contests, premiums, samples, special events.
Place: Channels of distribution

AIDA: Attention, Interest, Desire, Action (AIDA) concept: Def: Popular for over a hundred years as a sales training tools, AIDA stands for Attention, Interest, Desire and action as the names for steps to be taken in sequence in a selling process. The salesperson must (1) first make the prospect aware of the product, (2) foster any interest shown, (3) stimulate the desire to buy and possess the product and, finally, (4) encourage action to purchase.